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Part 2: Strategies to ensure B2B sales-marketing alignment

David White

What are the best techniques to ensure sales and marketing alignment?

Oliver Pilgerstorpher, Jeremy Bevan, Louise Fisk, Tim Lamble and Christoph Woermann, marketing leaders from IFS, Cisco, BAE Systems Applied Intelligence (at the time of filming), gyro UK, and Deutsche Bank, Corporate, respectively, compare and contrast strategies at The Studio.

Partnered with gyro UK.