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The Road to Recovery for Affiliate Marketers

Peter Stojanovic

How have affiliate marketers reacted to the disruption of 2020 and since adapted in order to capitalize on changing consumer trends?

Chikay Lo of Cult Beauty and Carolina Paradas of Harvey Nichols come together to compare and contrast their experiences of 2020 and thoughts for 2021.

Affiliate marketers have had to quickly react to an incredibly disruptive period, where customers have shifted their buying habits across global markets, fragile supply chains expose the brittle nature of the economy, and marketing budgets and planning are all but set aside.

HotTopics Editor Peter Stojanovic asks Lo and Paradas to reflect on 2020 and its lessons, and look forward to next year to understand what marketers should prepare for in their road to recovery.

This panel discussion was brought to you by Rakuten Advertising.

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