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The Road to Recovery: Global Business Outlook

Peter Stojanovic
Fitflop Play

Marketers, affiliate, publishers and far more across the industry have had to react and adapt quickly to the disruption of 2020, with positive and negative consequences. In part 3 of The Road to Recovery, Fitflop’s Global Digital General Manager, Martin Francis, offers the global business view on a series that has shone a light on the challenges facing the marketing function today.

Watch the interview to understand how the global health and wellbeing brand is recovering from widespread customer behavioural changes, how it plans to adapt in an unpredictable market in 2021, and his thoughts on fellow series interviewees’ views found in parts 1 and 2 of this topical series.

The Road to Recovery is sponsored by Rakuten Advertising.

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