Mango Communications Director on personalizing its digital marketing strategy
Guillermo Corominas, Communications Director at Mango, discusses personalizing the user experience and staying ahead of the competition.
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Hearst Magazines International’s CDO on turning competition into collaboration
Gary Ellis was tasked to transform HMI into a print organization that embraced digital, starting by how its 300 strong magazine network publish alongside one another.
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3 companies showcasing the power of consumer health tech
Wearables, apps and gadgets are allowing people to take control of their own health. Hotwire's San Francisco based VP, Laura Macdonald, explains how.
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Pepsi CMO: why advertising should be more like the Empire campaign
Staying true to its music icon-making heritage, Pepsi strikes again with outstanding product placement authenticity.
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Virgin Holidays CMO on the future of smart vacations
Claire Cronin, Customer and Marketing Director at Virgin Holidays, sits with Mark Choueke to discuss how voice recognition and smart-phone apps can improve customer experience.
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Joules’ Chief Customer Officer on tech-driven customer discovery
Lysa Hardy, Chief Customer Officer at Joules, sits with Hot Topics to discuss the marriage of the human and the machine in the future of personalization within fashion retail.
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JD Williams’ Head of Digital on fashion retail’s personalized future
Ben Bisco, Head of Digital at online department store JD Williams, speaks to Hot Topics about the importance of personalization and where he sees it heading in the future.
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Fits Me CEO Stuart Simms on shaping fashion’s future through data
Fashion retailers have huge amounts of data at their fingertips but must exploit it more to flourish, according to Fits Me Chief Executive Stuart Simms.
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Peninsula Hotels VP Marketing, Robert Cheng: Pairing tradition with tech
The 150-year-old Peninsula Hotel group prides itself on prestige and tradition. So how does this marry with digital tech? Hot Topics spoke to VP of Marketing, Robert Cheng.
How consumer activism is helping marketers and organizations stand for more
The Internet is a powerful thing, explains Philippa White, Founder of TIE. She spoke to HT's Contributing Editor, Karen Rivoire, about how it is keeping brands in check.
The 50 most influential travel and hospitality marketers in EMEA & APAC
Hot Topics introduces the 50 most influential travel and hospitality marketers in EMEA & APAC for 2016.
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Nissan CIO on autonomous cars, consumer trust and data
Nissan’s CIO is fearful of hackers. With autonomous vehicles just around the corner, here is how he plans on keeping your data safe.
Zappos Cultural Evangelist Jon Wolske on delivering world class customer service
In his role as Culture Evangelist for Zappos Insights, Jon Wolske tours the world and hosts TED Talks spreading the message behind the company’s customer experience success.
What caused this Nestlé executive’s marketing epiphany?
Google partnering with Nestlé to rebrand its Android OS proved the virtue of treating online and offline marketing as one and the same.
VP Marketing of Mercedes-Benz USA reveals the effects of customer-centricity
When Mercedes-Benz initiated a company-wide pivot from product to customer, it experienced better employee relationships, and discovered an entirely new way to operate.
Why driving growth and storytelling is key for BT’s first Chief Customer Officer
The Chief Customer Officer role is still having to convince people of its authority, but Lisa Harrington argues that the CCO is in the best position to drive growth.
How Tesla used data in its sales strategy to beat Detroit at its own game
Tesla doesn’t have sales people. It has product specialists who convey a brand experience. It’s a long way from haggling on the used car lot.
Horizon scanning: Virgin Holidays CMO on travel’s focused future
Planning a holiday is as engaged as customers get, according to Claire Cronin, CMO of Virgin Holidays. What does that mean for the customer journey the travel sector requires?
EQ vs IQ: ING’s Commercial CMO on the rise of empathy in banking
Customers are demanding more from their banks than ever, with the result that empathy is just as valuable as analytics today. Marleen Crooijmans charts the rise of EQ over IQ.
Wix CEO: How a 10-year-old company innovates
Avishai Abrahami is Wix.com's Co-founder and CEO. He discusses how the company continues its ruthless focus on innovation as it turns 10 years old.
Marston’s CIO: The IT secret behind every successful customer journey strategy
Digital marketing isn't always the driving force behind the customer journey, sometimes its the back-end, tech team. Mike McMinn, Group IT Director at Marston's, explains.
Global University Systems CMO: How to commercialize higher education, US style
Graeme Simpson, CMO of Global University Systems, wants to help institutions the world over win new students via digital marketing strategies and social media.
How BBC’s CMO translates the rise of technology in marketing
Technology is allowing the media and the marketing function to develop new strategies and services. What they entail, and how they roll them out, however, depend on the marketer.
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