As VP Global Marketing at Tata Communications, Mehul Kapadia leads the global marketing team which drives multi-dimensional marketing and customer engagement globally. Driving direct pipeline growth and enabling Tata Communications to meet its go to market models and sales objectives. Heading up the F1® programme for Tata Communications with end-to-end responsibility for the innovation, marketing and relationship management with the entire F1 Ecosystem which constitutes Formula One Group, Mercedes F1 racing team and global broadcasters.
Marketer’s dilemma: Follow the data or stick to your instincts?
Trusting your gut may have received some recent biological backing, but for marketing teams, data should still rule.