Alexander Nix was educated at Eton College and Manchester University. He began his career as a financial analyst with Baring Securities in Mexico and thereafter in the UK with Robert Fraser & Partners LLP, a boutique Corporate Finance and tax advisory firm.
In 2003 Alexander left finance to join the SCL Group/Cambridge Analytica as a Director, where his responsibilities included growing CA internationally, together with opening new markets for CA’s many behavioural products and services.
In 2007 he directed his efforts to developing the elections division, including opening new offices in Washington DC and Delhi and growing the global staff to over 300 employees. Over the past 9 years Alexander has worked on more than 40 political campaigns in the US, Caribbean, South America, Europe, Africa and Asia. In 2010 Alexander opened SCL Social/CA, a not-for-profit, international development agency dedicated to applying CA’s behavioural change communication strategies to humanitarian, health and development projects around the world.