"In 2002, Alex co-founded Sponge, the UK’s most successful and longest established mobile agency working across Europe, Africa and the Middle East. Sponge delivers mobile strategy and insight, mCRM, mobile sites and applications for clients including Adidas, Autotrader, Barclays, Coca Cola, Dyson, McDonalds, Orange and Unilever.
Sponge has been voted Mobile Agency of the Year for the last two years by members of the Institute of Promotional Marketing.
Alex has amassed a wealth of experience in digital services for agencies/brands, media groups and mobile operators. Alex was recently re-elected as UK Chairman of the Mobile Marketing Association for the third year. In his spare time, Alex is a potter and jam maker."