Andrew Canter is the Global CEO of the BCMA (Branded Content Marketing Association), the global body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. Andrew is also Chief Content Officer at Global Living Brands, offering clients global influence monitoring, reputation enhancement, strategic marketing, branded content creation and profile management.
He is co-author of the academic study, Defining Branded Content For The Digital Age, and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.
Andrew also lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is a member of the IPA’s Effectiveness Week Advisory Board. He is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners.