Wells Fargo’s CMO on the opportunities AI offers the bank
Jamie Moldafsky, Wells Fargo's CMO, is excited about the fact that AI will allow the bank to offer its customers a more personalized user experience.
Jamie Moldafsky, Wells Fargo's CMO, is excited about the fact that AI will allow the bank to offer its customers a more personalized user experience.
Jamie Moldafsky, CMO of Wells Fargo, says understanding customers' needs is the key goal when analysing customer data collected by the bank.
Jamie Moldafsky, Wells Fargo's CMO, says the bank uses multiple techniques to measure customer engagement, enabling it to improve its customer experience.
Jamie Moldafsky, CMO at Wells Fargo, says the bank's extensive data harvesting is going to allow them to deliver a higher quality customer experience.
