Direct Line CMO on embracing new technologies to challenge insurance norms
Mark Evans, Marketing Director of Direct Line Group, explains how the insurance brand has focused on reinventing itself to stay relevant and challenge 'insurance norms'.
Mark Evans, Marketing Director of Direct Line Group, explains how the insurance brand has focused on reinventing itself to stay relevant and challenge 'insurance norms'.
Mark Till, Aegon's Chief Distribution and Marketing Officer, discusses acquisitions, innovation and complete digital transformation.
Brian Grevy, CMO of Gant, sits with Hot Topics to discuss how he shoulders the responsibility of turning Gant from a fashion retailer into the world's leading lifestyle brand.
Claire Cronin, Customer and Marketing Director at Virgin Holidays, sits with Mark Choueke to discuss how voice recognition and smart-phone apps can improve customer experience.
