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How has the role of the CMO shifted to accommodate a very different B2B environment, industry and world?
What role does brand play in our hyper-connected world and how is that evolving alongside socio-cultural, business and technology trends?
How have these award-winning marketers adapted their strategies, teams and businesses to capitalize on a changed global, B2B industry.
An ABM cynic moderates this roundtable with ABM proponents—can these marketers convince Rachel Fairley the strategy is worth pursuing?
Two of HotTopics.ht's B2B CMO 100 2021 came together for a deep dive discussion on data in their global marketing teams. Their strategies will never be the same again.