Philip Almond is the Director of Marketing and Audiences for the British online news and media publication BBC.
Almond leads the marketing, digital marketing and communications for the organization, as well as understanding their international audience across tv, radio and online channels.
Prior to the BBC, Almond acted as various Marketing Director roles within the premium liquid business Diageo.
BBC's Philip Almond explains how technology has transformed the way the traditional marketing function operates, as different disciplines now work more closely together.
Technology is allowing the media and the marketing function to develop new strategies and services. What they entail, and how they roll them out, however, depend on the marketer.
Philip Almond recognizes the global distribution of the BBC's audience, and their digital appetite, so is developing the BBC's digital strategy it started over two decades ago.
