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Your business growth is down to the innovation of your teams. But are there some who are a first amongst equals?
B2B marketing leaders discuss the individuals in their teams that drive innovation, change and pace, and how they can be nurtured for even greater things.
How are B2B marketing leaders adapting to the sudden, sweeping changes affected by lockdown measures?
In a second debate within Episode 9 of HotTopics.ht's Unicorn CMO Roundtable, Rachel Fairley asks the table to paint a picture of the ideal marketer for 2019.
This is not a new debate topic, but the latest iteration of marketing innovations warrants a closer look at this idea once more. What are the pro's and cons of merging?