Tracy started her career at Xerox, rising to be the first female member of the UK Board. She then spent four years getting a taste of what life is like in an early stage company, working in a VC-backed start-up that went on to achieve a successful exit. Tracy joined Telefónica in 2006 as the head of the Enterprise Sales Team for O2 UK. Tracy is currently spearheading the growth of Telefónica Digital as Director of Investments and Business Development, focusing primarily on Silicon Valley, Israel and Europe, based in Mountain View, Madrid, London and Tel Aviv. She recently led on the acquisition of San Francisco based TokBox and investments in Joyent, Boku, Addfleet and Everything.me.