The Big Growth Mistake, Phil Anderton, Founding Partner, Bloom Group Consulting
There’s a fundamental mistake made by almost all companies around the way consumers choose between brands. Many don’t realize that decisions are driven by the subconscious, triggered by ‘moments’ that influence purchasing habits, nor that this mistake leads them to construct complex, expensive and ineffective commercial plans.
In the second episode of the Growth Paradox series, based on the book of the same name, HT Contributing Editor, Andy Brent will be in discussion with Phil Anderton, Founding Partner of Bloom Group Consulting and the former CMO and Chairman of the ATP World Tour Finals.
10 Chinese phone makers transforming the industry
What is EdTech and why is it such a big opportunity?
Who needs branches? 10 mobile-only banks doing it all from the app
What is sextech and why is everyone ignoring it?
10 of the most innovative digital real estate platforms
The Meaningful Business 100 – 2019