Differentiating brand through employees, Michael Erisman, VP Global HR, Docusign
There’s a critical marketing dilemma that confronts talent managers and HR folk in an age where products and brands seem interchangeable.
How can differentiation – the key to making your brand pull in the best talent – be achieved? How can a brand be made to stand apart from its competitors so that it will be chosen by the best candidates, and chosen again?
We’ll be exploring this and more in this week’s edition of the people matter series with Hot Topics Contributing Editor, Karen Rivoire. She’ll be sitting down in this exclusive live video interview to discuss with Michael Erisman, DocuSign’s VP, Global Human Resources exactly how he utilizes purpose and employee voice to differentiate the company brand.
10 Chinese phone makers transforming the industry
How Standard Chartered Bank’s partnerships are bringing life into the community
The unlikely strategy ensuring Belmond’s guests enjoy unique, personal travel 89
Are you truly willing to obsess over customer success?
Why is augmented reality such a powerful marketing tool?
The Lazarus list: 10 tech ideas that came back from the dead