Interview with: Jim Lyski, CMO, CarMaxRequest a reminder
Jim Lyski has been CMO at CarMax since August 2014 and has been an executive Vice President at the company since May of this year. He has more than twenty years of brand management, marketing strategy and enterprise analytics experience.
Before joining CarMax he was CMO at Scotts Miracle-Gro between 2011 and 2014, and he has also worked at Cigna healthcare and FedEx.
Jim speaks to Hot Topics about what steps CarMax have taken to adapt to the digital age. He discusses ways in which the business has aimed to make the most of the opportunities that digital platforms offer in a marketing capacity.