Interview with: Paul Cassar, CDO, Hearst UKRequest a reminder
Paul Cassar has been Chief Digital Officer of Hearst UK since January 2017. In that time he has overseen a concerted and successful effort to boost the brand’s online presence and digital engagement levels.
Before this, he was Say Media’s VP of International Operations and VP in Canada, positions he held for 9 years between January 2008 and December 2016.
Paul speaks to Hot Topics about why it is so important to be adaptable in order to be successful in the digital age and explains that it is vital for the company not to rest on its laurels and to keep improving their content so as to prevent their rivals from catching up.