Interview with: Raja Rajamannar, CMO, MastercardRequest a reminder
Raja Rajamannar is the Chief Marketing & Communications Officer of Mastercard and also serves as the President of its Healthcare division. He dedicates his time to building the Mastercard brand, driving business for Mastercard products and services and advancing sustainable competitive differentiation for the company.
Raja joined Mastercard with a history of innovation and business transformation. Prior to his current role, he served as the Chief Transformation Officer of Anthem, a Fortune 500 health insurance company. During his time there, he helped craft the company’s new business direction and strategy, managed their $11Bn Medicare Advantage business, and successfully led their $5Bn acquisition of Amerigroup. On top of this, Raja also served as Chief Executive, International and Chief Innovation & Marketing Officer at Humana.
Earlier in his career, Raja worked at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, where he was responsible for transforming the credit card business model and strategies. He served as Chairman and CEO, Diners Club North America from 2004 to 2006. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region and head of all consumer asset products for Western Europe.
This interview forms part of a series run in association with Cannes Lions, entitled, Creative Innovation, focused on the collision of technology, data and creativity within marketing.