The growth paradox, with Kieran Hannon, CMO, Belkin
The first of a very special series around this seldom discussed subject, Hot Topics Contributing Editor, and former Barclays, Burger King and Boots senior marketing executive, Andrew Brent, will be exploring the topic of organizational growth.
Many companies struggle to understand how consumers make purchasing decisions and choose between brands, which in turn leaves them finding sustained, profitable growth difficult. Understanding what is being done wrong could well open up new opportunities for companies striving to grow.
In discussion with Andrew will be Kieran Hannon, Belkin International’s CMO.
Having been with Belkin for over 3 years now, the sophisticated agile marketing capabilities he has instilled across the company have left the brand considered a world-class partner to global retailers that continuously delight their consumers.
10 Chinese phone makers transforming the industry
What is fintech and why does it matter to all entrepreneurs
Santander UK’s CMO says customers are engaging with mobile content like never before
Wells Fargo’s CMO on how the bank measures customer engagement
Who needs branches? 10 mobile-only banks doing it all from the app
BBVA Compass’ CMO on the importance of marketers keeping pace with tech innovation