Unicorn CMO Roundtable broadcast: Who owns employee engaging content – HR or CMO?
Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable on where internal communications and employee brand awareness sits between HR and marketing functions. Is the process shared? Or should marketeers take control of an increasingly valuable source of content.
Joining her is Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.