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  • The Unicorn CMO roundtable: part one

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    From storytelling to product strategy, and from data science to lead generation, the increasing responsibility of the B2B marketer represents an evolution that few could have predicted. In the first part of The Unicorn CMO Roundtable, leading marketers spoke of how they’ve seen the function change, how their departments are structured, and the technology stacks used to acquire and retain customers.