The new rules of engagement: Understanding the customer journey with Thunderhead
Customers now expect more from the brands they use. Thunderhead's CMO, Jason Hemingway, explains how this 'Engagement Gap' can be plugged.
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Syniverse CMO: How to optimize your brand’s mobile strategy, part 5
Testing and iterating are key to any effective marketing campaign. Mary Clark, CMO of Syniverse, outlines what to look out for after implementing a mobile strategy.
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Syniverse CMO: How to optimize your brand’s mobile strategy, part 4
Mary Clark, CMO of Syniverse, explains why employees can also benefit from the mobile marketing revolution. They're just as important as customers, but often overlooked, until now.
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Wix CEO: How a 10-year-old company innovates
Avishai Abrahami is Wix.com's Co-founder and CEO. He discusses how the company continues its ruthless focus on innovation as it turns 10 years old.
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Syniverse CMO: How to optimize your brand’s mobile strategy, part 3
Throughout this series, Mary Clark, CMO of Syniverse, highlights the steps to a successful mobile marketing strategy. Step 3, segmentation and how to use it to focus your vision.
A CMO’s guide to CES, 2016
Las Vegas' CES has become an essential diary entry for marketers the world over, so it's important to make it count. Kieran Hannon discusses 6 ways to make the most of CES as a CMO
Is employee engagement the CMO challenge of the decade?
The critical issue of disengaged employees directly affects consumer experience, your brand and your business' longevity, so tackling this should be of the highest priority.
General Partner at Balderton Capital: The art of winning
Bernard Liautaud, General Partner at Balderton Capital, has made a habit of picking winners. He shares some of his tips with Hot Topics.
Forgiving: the hidden dimension of exceptional leadership
Truly transformational leaders use forgiveness to advance societies, organisations and individuals, as Manfred Kets de Vries explains. Can this be transposed onto tech leaders?
How to save the world, and fix your business at the same time
To fix social problems and achieve lasting change, efforts must be focused toward underlying structures.
Why poor execution is killing so many startups
Being able to execute upon a concept is one of the key attributes of an entrepreneur. Is failure to recognize this the reason so many businesses fail?
Ericsson CMO on the role of marketing in the business’ transformation
Ericsson CMO, Helena Norrman, explains to Hot Topics how marketing and communications are driving Ericsson's transformation.
Nintendo CMO: Digital channels mean nothing without creativity
Creativity operates in a wide sphere, where the inspiration of a single human being can make the world a more enjoyable place for millions of others.
Why Xerox’s brand needs to keep up with its products
John Kennedy, CMO of Xerox, explains to Hot Topics how brand differentiation can help a company evolve.
How to create a scalable payments system
Creating a successful fintech payment system is more than just removing credit cards from the transaction.
How do you create a global marketing strategy?
HSBC's CMO Chris Clark sits down with Hot Topics to explain how HSBC create a unified marketing strategy globally.
If you want to learn about failure, read about somebody else’s
Embracing failure is the backbone of the American Dream. Although this executive, believes the UK works differently.
CMO of UBS: we don’t just compete with banks around innovation
Johan Jervoe explains how the Swiss bank drives innovation within its marketing strategy.
International marketing strategies from the CMO of Viber
Hot Topics sits down with the CMO of Viber, Mark Hardy, to discuss the international marketing strategies a global business should use.
Data and creativity, the happy couple
With more data being amassed than ever before, commentators have asked questions around the future of creativity and the part it has to play in business.
How to tailor your investment pitch to different regions and cultures
Octopus Investments' Debu Purkayastha passes on his advice on what investors in different countries look for in a startup pitch.
The art and science of selling to a bank
It takes more than a good idea and a great attitude to sell to a bank. Advice for fintech startups from the Chief Innovation Officer of DBS bank in Singapore.
How Dragon’s Den broke, then fixed entrepreneurship
Dragon’s Den painted a broken image of entrepreneurship to a generation of hopefuls. Now older and wiser, entrepreneurship as a profession has matured.
