Johan Jervoe took up the role of Global Group Chief Marketing Officer at UBS in October 2013, and is based in Zurich, Switzerland. He joined UBS from Intel, where he held responsibility for advertising, web/digital marketing, events and demos, marketing communications, identity and global creative agencies. Prior to Intel, Johan was Corporate VP for Global Marketing at McDonald's, culminating 13+ years with the company in the US and Europe. He oversaw marketing technology and innovation (digital), global entertainment, and sports partnerships, including the McDonald's sponsorship of the Olympic Games and FIFA World Cup. He was previously Chief Marketing Officer for McDonald’s Germany where he led the team behind 'I’m Lovin' It'. Before joining McDonald's, Johan was Brand Manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria. He is the Chairman of the World Federation of Advertisers' Committee for integrated marketing and serves as board member of the Chicago Architectural Foundation. Johan holds an MBA from the Vienna Business School.