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The 150-year-old Peninsula Hotel group prides itself on prestige and tradition. So how does this marry with digital tech? Hot Topics spoke to VP of Marketing, Robert Cheng.
Travel aggregator and metasearch engine KAYAK became an instant go-to destination shortly after launch. SVP Marketing Stephanie Retcho tells us how the company has remained one.
CRM was born at a time when the cold call ruled, buyers were in the dark and social media was unheard of. Is it time to ditch CRM for something more nuanced?
Tesla doesn’t have sales people. It has product specialists who convey a brand experience. It’s a long way from haggling on the used car lot.
Old-school sales techniques are disappearing from the modern workplace. And that’s playing to the strengths of women.