How Facebook plans to leverage its family of apps for further growth
We caught up with Facebook's VP EMEA, Nicola Mendelsohn, to discuss the social giant's plans to exploit its family of apps for further growth.
Featured Videos
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The surprising story behind the ‘shot on iPhone’ campaign
London-based startup Relative Insight turn language into data to be used by brands. It uncovered how photography enthusiasts really describe taking pictures.
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Teads’ US President on the opportunity to present users with advertising choice
Like many, Teads is fed up with the poor user experience offered by advertising that disrupts user experience. Its US President talks through the solution.
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Unilever SVP Global Marketing: how Dove’s Beauty Theory would be delivered today
Ad blocking and consumer content creation presents a number of challenges for marketers. Video, so says one of Unilever’s most senior marketers, is the answer.
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Inside News UK’s approach to talent
Rather than looking for ready-polished professionals, Christina Scott suggests looking for people with smarts, who can be trained and molded easily.
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Insurance in the platform era
Creative brilliance has helped Direct Line Group carved out an industry leading brand.
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How can challenger banks gain a competitive advantage through IT?
Spoiler: the customer will no longer accept traditional banking experiences.
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Augmented reality, meet brands
Augmented reality combines the futuristic flash of virtual reality with a high degree of accessibility.
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The surprising way your brain dictates brand choice
Israeli Nobel-Prize winning psychologist Daniel Kahneman’s work can be applied to the realms of brand choice, with surprising results.
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The psychology behind consumer buying behavior
Insights are showing that consumers are buying emotionally whilst on autopilot, so how can businesses market their products to deliver growth?
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Why marketing now requires a different style of leadership
BBC's Philip Almond explains how technology has transformed the way the traditional marketing function operates, as different disciplines now work more closely together.
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Could drones be the streetlights of the future?
Direct Line, with Saatchi & Saatchi, created a prototype service whereby you can order a pack of drones to light your way home in dimly lit areas.
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The optimism surrounding the future of B2B marketing
As marketing within a B2B environment has become much greater than simply a sales support function, the question is where will B2B marketing be in five years time?
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The UK government’s digital transformation strategy
The 2017 Government Digital Transformation won't be without its challenges. We sat down with its Director General to hear how his team plans to tackle them.
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The complexities of visual search
AR startup Blippar has undertaken a precariously difficult task: building a search engine that serves up results based on what it sees through the camera on your phone.
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What is the nature of the CIO role today?
As organizations create new roles to support digital transformation, the CIO position has had to evolve to remain relevant.
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The poker game being played by challenger banks
Monzo, Starling, and Atom are among the UK challenger banks competing for your custom, but how do they differ?
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The neurodiversity conversation that hasn’t happened yet
Marketing teams are typically made up of a combination of left and right brain thinkers. But what impact can the extreme versions of those two camps have on innovation?
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How to keep 80,000 employees’ data secure
Thom Langford was voted as one of the top 100 CISOs globally by the Hot Topics community. Here, he shares his views on cybersecurity with us.
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How the ‘smart family’ books a holiday
Claire Cronin, Customer and Marketing Director at Virgin Holidays, sits with Hot Topics Contributing Editor, Mark Choueke, to discuss the future of holiday bookings.
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Why Monzo wants to become the first network bank
Tom Blomfield co-founded Monzo back in 2015. In April 2017, it received its full UK banking license and in May had surpassed 200,000 users.
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Building a global team that works
Roelof Holwerda is Global Director of Channel Campaign Marketing at Dell EMC, and as such manages a global team. He believes it comes down to trust and constant communication.
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The ‘explosion of internet access’ that’s shaping the future of education
The wealthy have predominantly benefited from traditional education trends but digital information resources, like Wikipedia, want to change that.
